The Good kind of crunch
Lesser EVIL pOPCORN
Our team was tasked with creating a new product or product line for a specific audience using a brand of our choosing. This Out-of-Home campaign included a magazine ad, transit ad, and billboard designed to work across multiple real-world touchpoints. .
The Facts:
LesserEvil
Gen Z Freelancers
LesserEvil’s new caffeinated popcorn will fuel, energize, and inspire freelancers working with harsh deadlines, emphasizing the fact that our new snack is the only good crunch during crunch time.
“The Good Crunch for Crunch Time” is a play on words connecting the crunch of popcorn with the pressure of freelance deadlines. The concept ties both meanings together to show how LesserEvil’s new caffeinated popcorn fits into the rhythm of fast-paced freelance work and demanding schedules.
Client
Audience
Big Idea:
Creative Rationale:
