Don’t let dryness get this bad.
Aquaphor Campaign
This semester-long integrated campaign was built on audience research, surveys, and market analysis to uncover insights around men's skincare habits. Centered around the idea of water-filled environments missing water, the campaign used visual metaphors to dramatize the effects of dry skin and position Aquaphor as the solution. The final campaign included OOH, print, and social media advertising, guerrilla marketing, a viral video, television commercial, branded product placement, and an original jingle.
The Facts:
Aquaphor Healing Ointment
Men 24-30
Aquaphor will cure men’s dry skin.
To dramatize the discomfort of dry skin, our campaign imagines water-filled environments without the one thing they need most. By using striking visual metaphors, we make dryness impossible to ignore while positioning Aquaphor as the simple solution that brings relief.
Client
Audience
Big Idea:
Creative Rationale:
