Earth Day Scavenger Hunt
HarrisonBURG fARMERS mARKET
Our team built a month-long social media campaign for the Harrisonburg Farmers Market focused on making local food culture feel fun, fresh, and eye-catching while staying true to the brand and its audience.
The Facts:
Harrisonburg Farmers Market
Client
Audience
Millennial women, JMU students
Big Idea
Celebrate Earth Day at the Harrisonburg Farmers Market through a playful “Globi Hunt” scavenger experience, encouraging locals to shop small and think globally.
Creative Rationale
We brought the idea to life through “Globi,” an animated Earth Day mascot that guided a scavenger hunt across the market. The campaign blended fun, interactivity, and sustainability messaging to encourage local shopping under the hashtag #ThinkGlobalShopLocal.
Awards:
Broadcast Education Association (BEA) Award of Excellence — Interactive Multimedia Category
American Advertising Federation (AAF) Silver Student Addy Award
